Retail Market- Retailing is a set of activities performed in selling the goods and services directly to the end-users. Retailing today is the fastest-growing sector in the global economy and is under the transition phase; not only in South Asian countries like India and China but throughout the world.
Ayurveda Retailing in India
In the Past, Ayurveda-based products in the Indian market were restricted to only hair oils & the local dietary supplements & OTC palliatives. But now they Ayurveda in the retails Industry is integrated into a large number of products & services ranging from shampoos, skin care creams, oils, and powders, toothpaste gels, and soaps to cough syrups, teas in India have become the second-largest consumer market and seventh-largest retail market worldwide. The Indian retail market has shown impressive and constant growth. Over the last couple of years, the Indian retail industry has witnessed a ridiculous growth rate due to the entry of various international quality formats to suit the Indian middle class, by offering affordable merchandise under great width and depth.
Ayurveda & its subcategories like herbal and beauty is the biggest category in retail for online. It offers a big opportunity for ayurvedic product manufacturers. There are more than 70,000 global sellers on Amazon from India. Hence Birla Ayurveda’s most e-commerce platforms can expect a seven to ten-fold increase in revenue generation, the growth rate for the online Ayurveda segment is pegged to be higher, thanks to increased digital penetration through better.
- Internet access
- Improved security of payments gateways
- m-commerce adoption
- Cash On Delivery (COD) options
- Consumer’s trust in Online Purchasing
- Online Influencers & Bloggers
Birla Ayurveda is coming up with new & more categories of Ayurveda products which will focus more on the daily needs & online platforms to ease the struggle of people to buy products online.