Retail Market in Ayurveda

Retail Market in Ayurveda

Retail Market- Retailing is a set of activities performed in selling the goods and services directly to the end-users. Retailing today is the fastest-growing sector in the global economy and is under the transition phase; not only in South Asian countries like India and China but throughout the world.

Ayurveda Retailing in India-

In the Past, Ayurveda-based products in the Indian market were restricted to only hair oils & the local dietary supplements & OTC palliatives. But now they Ayurveda in the retails Industry is integrated into a large number of products & services ranging from shampoos, skin care creams, oils, and powders, toothpaste gels, and soaps to cough syrups, teas in India have become the second-largest consumer market and seventh-largest retail market worldwide.  The Indian retail market has shown impressive and constant growth. Over the last couple of years, the Indian retail industry has witnessed a ridiculous growth rate due to the entry of various international quality formats to suit the Indian middle class, by offering affordable merchandise under great width and depth.

Ayurveda & its subcategories like herbal and beauty is the biggest category in retail for online. It offers a big opportunity for ayurvedic product manufacturers. There are more than 70,000 global sellers on Amazon from India. Hence Birla Ayurveda’s most e-commerce platforms can expect a seven to ten-fold increase in revenue generation, the growth rate for the online Ayurveda segment is pegged to be higher, thanks to increased digital penetration through better.

1. Internet access
2. Improved security of payments gateways
3. m-commerce adoption
4. Cash On Delivery (COD) options
5. Consumer’s trust in Online Purchasing
6. Online Influencers & Bloggers

Birla Ayurveda is coming up with new & more categories of Ayurveda products which will focus more on the daily needs & online platforms to ease the struggle of people to buy products online.